About SubSeat: Building The Best SubScription Platform
Every barber, hairdresser, and wellness professional has the same story: the dreaded no-show. An empty chair. A wasted hour. Lost income that never comes back.
When we started digging deeper, I realised this wasn’t just an occasional annoyance; it was a widespread pain point across more than one industry.
Talking to barbers and stylists, the same frustrations came up again and again: inconsistent income, last-minute cancellations, and the constant hustle of chasing clients.
That’s when SubSeat was born. A booking platform designed differently.
Instead of one-off appointments, SubSeat will introduce subscriptions.
Just like Netflix or Spotify changed how we watch TV and listen to music, SubSeat is changing how people book and pay for self-care.
With SubSeat:
- Businesses get guaranteed, recurring income and stronger client loyalty.
- Customers get convenience, flexibility, and peace of mind that their seat is always secured when booked.
We didn’t just create another booking app. We built the platform the industry was waiting for—one that removes the guesswork and puts stability, trust, and simplicity at the centre.
With SubSeat, no one’s left waiting.
Our Story
Why SubSeat?
Barbers, salons, nail techs, lash artists, massage therapists every professional knows the pain of no-shows and last-minute cancellations. Across the UK, service professionals lose an estimated £1.6 billion every year to missed appointments.
Free booking platforms don’t solve this problem, they leave professionals guessing how much income they’ve lost and juggling empty slots.
Meanwhile, customers already live in a subscription world. We watch on Netflix, stream Spotify, and shop with Amazon Prime. So why not subscribe to the people who keep us looking and feeling our best?
Our Vision
To be the leading platform to schedule your most desired beauty and therapy sessions by making sure your self-care runs on auto-pilot.
For our esteemed business partners, you get guaranteed loyalty, effective scheduling and a steady income.
Our Mission
The only booking platform you’ll ever need.
Why chase appointments when you can subscribe to your favourite barber, stylist, or wellness pro?
With SubSeat you get:
- Effortless booking
- Unlimited recurring bookings*
- Flexible scheduling
- Smart reminders and notifications
- Secure and seamless payments
Making sure your spot is always secured, while still having the freedom to adjust when things change.
Never miss a booking with our customised smart reminders and notifications.
Finally, feel at ease knowing your financial transactions are safe and secure.
Who We Serve
SubSeat is built for:
- Ambitious Professionals: Leaders and high-performers managing complex schedules, multiple priorities, and wellness alongside demanding careers.
- Health-Conscious Individuals: People invested in their fitness, nutrition, and wellbeing who want insights without the app fatigue.
- Life Designers: Ambitious people who think about their life holistically—work, health, relationships, growth—and want tools that reflect that integration.
- Remote & Distributed Teams: Modern workers seeking better coordination and visibility across time zones and life demands.
The Team Behind SubSeat
| Founder | CTO |
|---|---|
| *[Founder & CEO Photo and Bio]* |  |
| Arron Nicholson | Edward Whitehead |
| Founder | Chief Technology Officer |
| Chief Executive Officer | Chief Technology Officer |
| [Brief focus on technology vision] | Edward has successfully founded multiple start-ups and SubSeat, along with Aaron intends to take the subscription industry and be a leader in the field. |
Our Values
Clarity
We believe complex problems deserve simple solutions. We relentlessly prioritize clarity in design, communication, and outcomes.
Integration
Life isn't siloed. We reject fragmentation and build for wholeness—connecting the pieces that matter most to you.
Trust
Your data is your life. We protect it with the seriousness it deserves. Transparency, encryption, and privacy are non-negotiable.
Autonomy
We empower you with information and automation, but never remove your control. You decide what matters; we help you live it.
Continuous Growth
We're never done learning or improving. Every feature, every insight, and every interaction is refined through real user feedback.
Our Commitment to You
We're not just building another app. We're building a platform that respects your time, protects your privacy, and amplifies your potential.
- Security: Enterprise-grade encryption and compliance ready from day one.
- Privacy: Your data is yours. We don't sell it, don't mine it, and don't exploit it.
- Transparency: Know exactly how SubSeat works and how your data flows.
- Community: Join a growing movement of people designing their lives intentionally.
What's Next
SubSeat is in active development. We're shipping the Command Dashboard MVP in early 2025, starting with calendar unification, health integration, and intelligent scheduling.
Join us on this journey. Your feedback shapes what we build next.
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Ready to Transform How You Live?
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*SubSeat: Where intention meets intelligence.*